Future Publishing

Future Publishing creates a wide range of magazines from gaming to music magazines. In their music magazine section they publish a total of 11 magazines, eight of which being specialist magazines for those who know how to play or are learning how to play an instrument. These eight magazines include Total Guitar, Rhythm, Computer Music, Hi-Fi Choice amongst others, and are all about perfecting performances, techniques and becoming the best musician you possibly can.
Classic Rock, MetalHammer and Classic Rock Presents Prog are all about already famous musicians or bands, Classic Rock goes behind the scenes and is the 'voice of rock journalism', MetalHammer covers hard metal rock bands and features a comprehensive news section, and Prog covers bands creating progressive rock. There is a clear link between Classic Rock and Classic Rock Presents Prog as the second magazine features Classic Rock in its title.
The specialist magazines are linked as there is a choice of what magazine you read for your instrument, this is highly attractive to advertisers as there is a multiple choice of magazines for one topic so they can place there advert across many magazines whilst only having to deal with one publisher. Eg. There are three magazines for Guitars
Also the instruments that the specialist magazines cover could be put together in a band, unknown bands could buy a selection of Future Publishing's magazines and everyone would have something to read.
Furture Publishing can also promote their other products in their magazines, this is like how they could promote their events in the corresponding magazine:

• In MetalHammer they can advertise for MetalHammer Tours
• In Classic Rock they can advertise for Classic Rock Roll of Honour

Also many of their magazines have an accompanying website so this could feature in their magazines and vice versa. There may also be readers of Total Guitar who might be interested in buying Guitarist, or readers of Computer Music interested in reading Computer Music Specials etc. so Future Publications can adverise many of their magazines in ther other magazines, during their events and on their websites.