Bauer
Bauer Company produces 282 titles ranging from both niche and mainstream, as it is a big company the target audience is quite general and they provide for everyone.
Some of the mainstream titles include:
· Heat FHM
· Grazia Closer
· Kerrang! Q
They also provide for the niche market and have a wide range of magazines to choose from:
· Modern Rail Pregnancy and Birth
· Angling Times Bird Watching
· Classic Cars Practical Photography
Also within each subset of the magazine world, whether that is fishing or music, Bauer has a wide range of titles, all of which are aimed at adults.
They also provide media on other platforms including local and mainstream radio like Northsound Radio and Kiss FM, channels like 4Music and The Box and they own the charity Cash For Kids.
Based on the magazines that they publish and the other media platforms, it seems that the brand image of Bauer is a musical one. Although they publish a wide range of magazines, the amount of radio stations and music channels they own is substantial. It also seems that Bauer aims to provide for the niche market as the amount of this type of magazine outweighs the mainstream titles.
Bauer Company produces 282 titles ranging from both niche and mainstream, as it is a big company the target audience is quite general and they provide for everyone.
Some of the mainstream titles include:
· Heat FHM
· Grazia Closer
· Kerrang! Q
They also provide for the niche market and have a wide range of magazines to choose from:
· Modern Rail Pregnancy and Birth
· Angling Times Bird Watching
· Classic Cars Practical Photography
Also within each subset of the magazine world, whether that is fishing or music, Bauer has a wide range of titles, all of which are aimed at adults.
They also provide media on other platforms including local and mainstream radio like Northsound Radio and Kiss FM, channels like 4Music and The Box and they own the charity Cash For Kids.
Based on the magazines that they publish and the other media platforms, it seems that the brand image of Bauer is a musical one. Although they publish a wide range of magazines, the amount of radio stations and music channels they own is substantial. It also seems that Bauer aims to provide for the niche market as the amount of this type of magazine outweighs the mainstream titles.
IPC Media
IPC Media produces a range of 80 magazines falling both in the niche and mainstream category. Over 26 million adults read an IPC magazine, the mainstream magazines include:
·Look
·Marie Claire
·Nuts
They also produce a large amount of niche magazines, more so than the mainstream ones, including:
·Ships Monthly House
·Railway Magazine
·Motor Caravan
IPC are committed to making their magazines the best so do not operate on other media platforms. Most of the magazines produced by IPC are niche, ranging from transport to good housekeeping. The mainstream magazines produced are wide ranging, this varies from women’s weeklies to men’s entertainment magazines.
IPC Media produces a range of 80 magazines falling both in the niche and mainstream category. Over 26 million adults read an IPC magazine, the mainstream magazines include:
·Look
·Marie Claire
·Nuts
They also produce a large amount of niche magazines, more so than the mainstream ones, including:
·Ships Monthly House
·Railway Magazine
·Motor Caravan
IPC are committed to making their magazines the best so do not operate on other media platforms. Most of the magazines produced by IPC are niche, ranging from transport to good housekeeping. The mainstream magazines produced are wide ranging, this varies from women’s weeklies to men’s entertainment magazines.
BBC Magazines
BBC produce many magazines, most of which are based on their shows or feature an element from their TV programmes. Most of these magazines are aimed at adults, preschool and pre teens, the adult titles include:
· Countryfile
· Wildlife Magazine
· Radio Times
The preschool and preteen magazines include:
·Doctor Who Adventures
·Charlie and Lola
· Teletubbies
The BBC offers media at other platforms as well, from TV to Radio, this influences and features heavily in their magazines. The brand image we get from these magazines is that the BBC wants to educate and entertain us by making magazines that go along side the shows, providing for the diehard fans of their programmes.
Development Hell
Development Hell is an independent media company that produces two monthly niche magazines.
· Mixmag
· The Word
Both of these magazines are music magazines aimed at adults, because of this Development Hell acquired Dontstayin.com, a social networking site for clubbing. This accompanies Mixmag as it is a club and dance magazine; here Development Hell is providing its readership with the things they love, club and dance, on another media platform.
The brand image is of a small company focused on providing niche music magazines that can be the best possible as they only provide two magazines. Also they may also only be able to provide two magazines as Mixmag is CD mounted each issue which is extremely expensive, they may not have the funds to provide more magazines.
BBC produce many magazines, most of which are based on their shows or feature an element from their TV programmes. Most of these magazines are aimed at adults, preschool and pre teens, the adult titles include:
· Countryfile
· Wildlife Magazine
· Radio Times
The preschool and preteen magazines include:
·Doctor Who Adventures
·Charlie and Lola
· Teletubbies
The BBC offers media at other platforms as well, from TV to Radio, this influences and features heavily in their magazines. The brand image we get from these magazines is that the BBC wants to educate and entertain us by making magazines that go along side the shows, providing for the diehard fans of their programmes.
Development Hell
Development Hell is an independent media company that produces two monthly niche magazines.
· Mixmag
· The Word
Both of these magazines are music magazines aimed at adults, because of this Development Hell acquired Dontstayin.com, a social networking site for clubbing. This accompanies Mixmag as it is a club and dance magazine; here Development Hell is providing its readership with the things they love, club and dance, on another media platform.
The brand image is of a small company focused on providing niche music magazines that can be the best possible as they only provide two magazines. Also they may also only be able to provide two magazines as Mixmag is CD mounted each issue which is extremely expensive, they may not have the funds to provide more magazines.
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