Friday 5 February 2010

Contents Analysis, NME


The contents page for NME is dominated by a large picture of Blur. This is because they recently reformed for summer shows and this was the first time since then that the band has been pictured together. This confirms that the magazine is aimed at young males; the page is dominated by a picture rather than an article. The other image on the page, which is small and in the corner, is a snapshot of January’s edition of NME. Seeing as NME focus on gossip rather than content, the fact that Blur are the main image shows that they are the biggest gossip for that month’s issue. Also, as the members do not have a direct mode of address, the magazine seems more laid back; this suits the target audience who are mainly teenagers who share this ethos.
The colours and fonts used follow the conventions of the front colour. The contents page follows the house style of the magazine, with the text being the same as the title block. This creates a more stylish magazine, if the fonts and colours repeatedly changed then the magazine would look trashy.
The information in the magazine is organised in alphabetical order of artists. Unlike other magazines that have the name of their articles on the contents page, NME tells you the page where you can find the artist. This helps the reader to access the artists that they are interested in; it gives the target audience freedom to decide what they want to read. This tells the audience that the magazine has gone back to basics to make the reader feel like they can easily access the articles in the magazine.
The contents page also contains the promotional offer of getting the magazine for 85p per issue if you subscribe. This makes the target audience feel like they are getting a good deal, as it is aimed at young males who don’t have a large disposable income, also NME are guaranteed to sell copies each week.
The magazine logo appears up in the corner of the contents page. As it is a small image, this shows that the magazine wants to portray that the artists are more important than their brand. The promotional offer also contains ‘NME’ in bold, this is the only time that the magazine title has dominance on the page.


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